Customer service and responsiveness is the most important thing for EDNA, as bakery products are items that are ordered on a daily basis and generally need to be supplied by the next day. With its "central warehouse for production and retail goods including small parts picking", EDNA serves major customers and wholesalers directly with frozen bakery products and all smaller customers via an interim delivery warehouse of the distribution centers - both nationally and internationally. Goods ordered by 07:00 p.m. will normally be delivered the next day.